I’m a senior designer with a background in journalism—a Swiss Army Knife who thrives telling visual stories. Working at the world’s top magazines taught me to measure twice and cut once; the Bay Area taught me to disrupt. Now, I never let work that's too safe go out the door.
⚡ Events | Reports | Brand | Full Portfolio“What Happened to the San Francisco Dream?”
TogetherSF’s mission was to explain the policy mechanisms behind the problems residents see on city streets. To support that goal, I led my team in creating a narrative-driven multimedia event presentation about the history of San Francisco’s mental health policies throughout the decades. Our CEO, Kanishka Cheng, presented the content at the event with talking points my team prepared for her.
“Why SF Is Broken! (And How to Fix It)”
This anti-game-show ran as a recurring event series hosted by Manny Yekutiel, TogetherSF CEO Kanishka Cheng, and local drag activist Gaybraham Lincoln. After its live run, it was hosted on TogetherSF’s site as a 15-minute webinar promoted via an evergreen paid social campaign. I created the idea, developed all the branding, and wrote and designed the presentation, webinar, and printed booklet with support from our research team.
TogetherSF Fundraising Deck
I worked closely with our executive team and our fundraising consultants to design this deck for our CEO to bring to a presentation for a group of high-dollar donors.
New York Power Authority 2020 Sustainability Report
As a freelancer, I worked with the consulting firm AccountAbility to produce the 2020 ESG report for their client, the New York Power Authority.
“Sarah is the best freelancer I have ever worked with. She balances speed with quality, and skill with strategy. Her design concepts are above and beyond the strongest I have ever seen, and she can grasp the boundaries and possibilities of different clients' brand guidelines with an impressive eye. She also expertly managed the simultaneous execution of two massive projects for me without missing a beat - which was a Herculean task to say the least! I cannot recommend Sarah enough to work with—she is a true talent, visionary, and all-around excellent designer!”
—Megan Maher, Project Manager
Certain 2020 State of Event Marketing Report
Certain hired me as a freelancer to design their annual report. I worked in Keynote and iterated upon their existing brand guidelines by adding hand-drawn shapes to introduce an element that felt organic.
BRIDES Publishers’ Report
As a marketing designer at BRIDES, I regularly worked with the Associate Publisher to prepare decks for advertisers, Conde Nast executives, and potential media partners. I worked closely with our AVP to understand her content needs and deliver visual solutions that told a business story while adhering to Conde Nast’s high brand standards for all its iconic publications.
I have over a decade of experience adhering to brand guidelines and designing to a brief. I’ve also updated and maintained brand guidelines on behalf of organizations.
One of my favorite freelance projects when I was running my small studio was working with OneTable Shabbat. I elevated and defined their existing brand guidelines and created presentation templates for their internal and external audiences.
